Social Media Definitions: The Ultimate Glossary of Terms You Should Know

 

A

  • AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. 
  • AMA - AMA is an acronym for "ask me anything," which originated in a popular subreddit where users will use the term to prompt questions from other users. Since its inception, the term has gone on to be used in other online social settings, such as this discussion on Inbound.org.
  • Analytics - Analytics is data that helps you track the performance of your social media content. Analytical data could include page views, time on page, clickthrough rate, and engagement rate. 
  • Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.
  • Application Programming Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API.
  • Avatar - An avatar is an image or username that represents a person online, most often within forums and social networks.

B

  • Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter.
  • Bitmoji - A Bitmoji is an avatar or emoji that users can create to look like them. Bitmojis can then be added to your personal or Snapchat keyboards so you can send them to fiends or use them in place of profile pictures.
  • Bio - A bio on social media refers to a short bit of explainer text that explains who the user is. To see some examples, check out this roundup of some of the most amusing bios on Twitter.
  • Blog - Blog is a word that was created from two words: “web log.” Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
  • Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Example: yourblogname.blogspot.com
  • Blog Talk Radio - Blog Talk Radio is a free web application that allows users to host live online radio shows.
  • BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular form of social networking.
  • Bookmarking - Bookmarking online follows the same idea of placing a bookmark in a physical publication -- you're simply marking something you found important, enjoyed, or want to continue reading later. The only difference online is that it's happening through websites using one of the various bookmarking services available, such as Pocket, or right within your browser.

C

  • Canva - Canva is an easy-to-use design tool for non-designers and designers alike. The tool offers several templates that adhere to the required dimensions for sharable social images on Twitter, Facebook, Instagram, etc. 
  • Chat - Chat can refer to any kind of communication over the internet but traditionally refers to one-to-one communication through a text-based chat application, commonly referred to as instant messaging (IM) applications.
  • Circles - Circles are clusters of a user's friends, colleagues, family, or connections on the now-discontinued Google+. On the platform, you got to choose who went in what Circle, and what you shared with those individuals.
  • Clickbait - Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks. They rely heavily on the "curiosity gap" by creating just enough interest to provoke engagement. 
  • Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives. 
  • Collective Intelligence - Collective intelligence is a shared intelligence that emerges from the collaboration and competition of many individuals and appears in consensus decision-making in social networks.
  • Comment - A comment is a response that is often provided as an answer or reaction to a blog post or message on a social network. 
  • Compete - Compete is a web-based application that offers users and businesses web analytics. It also enables people to compare and contrast the statistics for different websites over time.
  • Community Manager - The community manager is responsible for building and managing the online communications for a business in an effort to grow an online community.
  • Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather professional contacts that you've met, heard speak, done business with, or know through another connection. Connections are categorized by: 1st degree, 2nd degree, and 3rd degree.

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