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Showing posts from February, 2021

Incorporate multimedia components to break up the text.

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  Whenever possible, try to incorporate videos, images, graphs, or other multimedia content to break up the text and make it easier for your readers' to consume — particularly if it's long-form content, like pillar pages or whitepapers. Consider, for instance, the blog post I wrote: "How to Develop a Content Strategy: A Start-to-Finish Guide". That blog post is  long,  with over 3,000 words. To break it up, I embedded videos and other multimedia elements (like blockquotes), to keep the reader engaged throughout. This is also a good opportunity to increase traffic to your company's various marketing materials. For instance, if you have a new company podcast, try embedding episodes in relevant blog posts to drive listeners to the podcast while providing additional value for your readers — a win, win. 6. Segue into appropriate and relevant calls-to-action. As a content writer, your job isn't  just  to create good content (that's what novelists are for). It

The 5 Types of Social Media and Pros & Cons of Each

  Marketers commonly use social media to   increase brand awareness, generate leads, and improve traffic . If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience. What is Social Media Used For? Individuals use social media to express themselves, discuss their interests, connect with friends, and grow their careers. Different social media platforms are used for specific purposes. For example, expressing creativity is most common on TikTok or Instagram; promoting one's career is common on LinkedIn. The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. With a greater and greater need for a social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. You might not want to spread yourself too thin by managing a c

6 New Social Media Platforms Marketers Should Watch in 2021

  When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? The truth is, probably so. The year 2020 changed the way we did just about everything — including socializing. Social distancing became a familiar part of our lives leaving a void for personalized communication we used to have in-person. Nevertheless, humans are adaptable, and several new social networking sites have emerged in the last twelve months to recreate the communities we've had to abandon abruptly. Download Now: Social Media Trends in 2021 [Free Report] 2021 Social Media Trends The hottest trend thus far is audio-based social networking. Stephanie Morgan, social media expert and founder of marketing agency Social Lock sees a bright future for this new type of community, “Audio-based social networking is a relatively new concept, but it isn’t

پارک جنگلی آبیدر سنندج

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 به نقل از Social-networks   ه مان طور که می دانید، کشور ایران همواره در احداث پارک های بی نظیر و باغ های ایرانی، موفق بوده است و پارک های بی نظیر زیادی احداث کرده اند. یکی از زیبا ترین پارک ها در غرب کشور، پارک جنگلی آبیدر سنندج است که در آن امکانات ویژه ای وجود دارد. از آن جایی که کوه آبیدر نسبت به دیگر تپه های اطراف آن بلندتر است، می توانید در آن جا تمام شهر را زیر پای خود ببینید! در واقع واژه آبیدر به معنای مکان پر آب می باشد، زیرا در آن جا چشمه های زیر زمینی بسیار زیادی وجود دارد که هر کدام از آن ها دارای ویژگی های خاصی هستند و بسیار مورد اهمیت قرار دارند. تاریخچه پارک جنگلی آبیدر بر روی کوه آبیدر واقع شده است و زمان زیادی از احداث آن نمی گذرد اما مسئولین سعی بر این دارند که امکانات آن را ارتقاء دهند تا گردشگران و مراجعه کنندگان بتوانند در آن جا اوقات خوشی را سپری کنند. نقشه و معرفی بخش های مختلف در اصل آبیدر از دو کوه به نام های آبیدر کوچک و آبیدر بزرگ ایجاد شده و ارتفاع آبیدر بزرگ ۲۵۵۰ متر از سطح دریا است. ارتفاع آبیدر کوچک نیز حدود ۲۳۵۰ متر از سطح دریا است و در بالای قله تخت آ

The Social Media Content Calendar Template Every Marketer Needs [Free Template]

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  "We have a 9 a.m. meeting? Hold on -- let me just click around the internet like a maniac to find something for the morning tweet."  Sound familiar? Scrambling for social content is nothing new. We have meetings. We run late. Things come up. And it's really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes. It all moves so fast that you might periodically feel a case of the vapors coming on, which is why pre-scheduled social media content should be your new best friend. To make social media content easier for companies to plan and schedule across the accounts they manage, we created a  social media content calendar template . And recently, we updated to be better, faster, stronger, and just generally prettier. → Free Download: Social Media Calendar Template [Access Now] But first... What is a content calendar? A content calendar organizes your publishing schedule by date so that y

11 Social Media Calendars, Tools, & Templates to Plan Your Content

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  What do cross-country road trips, wedding speeches, and social media marketing have in common?  Planning. You  could  improvise all three, but it's better to have a plan for what direction you're heading -- especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks to manage and publish on, it's important to stay organized and have a plan for when and what you're going to share on these platforms. → Free Download: Social Media Calendar Template [Access Now] The Benefits of Using a Social Media Content Calendar We're all busy. And when we're busy without a plan in place for the tasks we have to get done, things inevitably slip through the cracks. Social media content is no exception. Just like with blogging, a successful social media strategy requires regular publishing and engaging with followers to see posi

Social Media Marketing: The Ultimate Guide

  As I scroll through my Instagram feed every day (cough, cough...multiple times a day), I consistently notice new posts and stories by   The Frye Company . I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile. Their posts are on-brand, creative, and aesthetically pleasing. All of their photos have the same filter on them to ensure they match — this makes their Instagram profile look professional, artistic, and organized when visitors, like myself, browse their page. Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product. Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important?