Social-networks

  Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths. And despite the fact that data has disproven a number of marketing myths today, some marketers will still hold onto a few, simply because it's hard to keep up-to-date on what's really going on with social media. Yes, social media landscapes change dramatically every day. However, as a marketer, it's important to identify myth from reality in order to create an effective social media strategy.  → Free Download: Social Media Calendar Template [Access Now] To help you separate fact from fiction, I put my  MythBusters  hat on and drudged up some of the most common social media myths out there. Let's dive into some social media myths we've all probably heard from colleagues or friends. Then, I'll explain why you need to leave these old ways of thinking behind.  19 Social Media Myths to Leave Behind in 2021 1. My customers aren't on social medi

  Any company knows that it's essential to build a solid reputation and following on its social media. It's ideal for your brand to become a household name as that's when you've attained a high brand awareness. However, things aren't always so black and white. The last thing you want is to develop a reputation for all the wrong reasons -- bad service, scandals, and other issues can cause negative social media mentions. Due to what can suddenly become a rocky road, it's vital to continuously track your brand's social media channels and look out for any red flags. That's where social listening comes in. → Access Now: Social Media Customer Service Template [Free Tool] What is social listening? Social listening is the monitoring of your brand's social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on

  As I scroll through my Instagram feed every day (cough, cough...multiple times a day), I consistently notice new posts and stories by   The Frye Company . I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile. Their posts are on-brand, creative, and aesthetically pleasing. All of their photos have the same filter on them to ensure they match — this makes their Instagram profile look professional, artistic, and organized when visitors, like myself, browse their page. Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product. Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important?

  What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut?  A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today. Download Now: Free Social Media Calendar In this blog post, we’ll dive into the stories of some of the earliest social networks -- and why they didn’t stick around. From Six Degrees to Snapchat: A Brief History of Social Media One of the first versions of a modern social network, where users could create profiles and interact with one another, is Classmates.com, which launched in 1995 and allowed users to network and share messages and photos with their childhood and college classmates. In 1997, SixDegrees was founded based on the theory that people are onl

  Social media is everywhere. For many people,   social media is used daily  for entertainment, socialization, and even news consumption — myself included. Additionally, over the last two decades, it has become one of the primary marketing channels.  With over 53% of the world's population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience.  But, whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts.  Here, we've compiled a list of essential social media stats to ensure you know where to focus your marketing efforts in 2021 to get the highest ROI . Download Now: Social Media Trends in 2021 [Free Report] Social Media Marketing Statistics 2021 As of Q1 2020, 420 billion people are active on social media.  (Statista)  In 2019, 90.4% of Millennials, 7