Which Social Networks Should You Advertise on in 2021?

 Whether you use it to supplement your existing inbound marketing efforts or it makes up your entire strategy, you’ve probably used social media to meet your marketing objectives.

There are various social media platforms to choose from, and each comes with a user base that brings different advertising potential. Even though there are so many platforms, HubSpot marketing experts Kelly Hendrickson and Andrew Delaney don’t think that you should be using all of them.

Featured Resource: Digital Advertising Training Course

Hendrickson says, “When it comes to choosing which social platforms to invest in, there’s often not a one-size-fits-all answer.” This is because, based on your business’s buyer personas and marketing goals, certain channels will help your advertisements gain more traction, while others may not be as impactful.

This post covers six different social media platforms to give you an understanding of when you should and shouldn’t elect to use them in your social media advertising strategy.

→ Free Download: Social Media Calendar Template [Access Now]

Which social networks should you advertise on?

When deciding which social networks to use, Delaney says, “It’s difficult to recommend one platform or another for social advertising.” It’s best to take a holistic view of your needs, what the platform has to offer and go from there.

That being said, some social networks are better equipped for meeting overall marketing needs than others, and we’ll discuss those below.

Facebook

Facebook has around 1.82 billion daily active users and is one of the most popular social media platforms. It is also the leading marketing platform worldwide, with 91% of B2B and 96% of B2C marketers using it for advertising and marketing.  

Given this, Hendrickson says, “For better or for worse, every business needs a Facebook advertising presence.” The platform has the most powerful tools for optimizing and targeting, enabling marketers to create a true buyer’s journey within the platform. Hendrickson adds, “It’s also a lot of bang for your buck,” meaning that conversion rates on the platform are high (4.7%, to be exact).

Comments

Post a Comment

Popular posts from this blog

20 Social Media Marketing Tips for 2021

 A good social media marketing strategy needs to adapt to changes. In this article, we look at 20 of the best social media marketing tips to help your business. Social media has grown to become a vital tool for the marketing departments of many business organizations. But if you don’t know where to start with your campaigns, you can’t make the most out of social media marketing. Here are 20 useful social media marketing tips that will set you straight for 2020. Table of Contents 1. Set your goals 2. Have a plan for social sharing 3. Use organic social (and paid social if appropriate) 4. Make a social media content calendar 5. Focus on engagement and reach, not views and follower counts 6. Try Facebook Video (but include subtitles) 7. Be authentic 8. Use Facebook Analytics 9. Optimize Your Facebook Business Page 10. Add user-generated content (UGC) to your page 11. Use no more than three hashtags per tweet 12. Don’t be afraid to retweet your own tweet for boosted engagement 13. Try ...
Read more

Why You Need Social Media Followers Who Won't Ever Buy

  Which is better?   50 qualified social media followers , or   1,000 followers, many of whom will never buy from you ? The answer may surprise you. In social media, reach is of critical importance. It directly impacts how much your content and messages get shared, it increases your business' ability to get found and generate leads, it can help extend your online footprint as a thought leader, and the list goes on. In other words, in an online world, social reach shouldn't be a trivial factor for businesses leveraging inbound marketing. So, have you figured out what the right answer to our first question is yet? If the title of this article wasn't enough of a hint, yes, more followers is always better. It may seem obvious (more is always better....right?), but a lot of businesses fall into the trap of thinking fewer and more qualified is better. In this case, here's why it's not... 1. More followers means access to more followers' followers. This concept, albeit...
Read more

Social media marketing tips for every platform

  Both new and well-established brands are using social media to grow their following, generate leads and increase sales. Building a brand using social media might feel like a massive undertaking with all of the platforms available to you. But it’s easier than ever to use social media to connect with people and grow your brand organically. Whether you’re just getting started or have been active on social media platforms for years, there’s always room for improvement. Each platform has different uses. In this article, we’ll cover social media tips and tricks you can apply that will optimize your marketing strategy. Then we’ll break down the top social media platforms you should be using and give suggestions for making the most out of each one. Social media tips for any platform Social media tips for Facebook Social media tips for Twitter Social media tips for Instagram Social media tips for LinkedIn Social media tips for any platform Create a specific strategy for each social media ...
Read more