Incorporate multimedia components to break up the text.
Whenever possible, try to incorporate videos, images, graphs, or other multimedia content to break up the text and make it easier for your readers' to consume — particularly if it's long-form content, like pillar pages or whitepapers. Consider, for instance, the blog post I wrote: "How to Develop a Content Strategy: A Start-to-Finish Guide". That blog post is long, with over 3,000 words. To break it up, I embedded videos and other multimedia elements (like blockquotes), to keep the reader engaged throughout. This is also a good opportunity to increase traffic to your company's various marketing materials. For instance, if you have a new company podcast, try embedding episodes in relevant blog posts to drive listeners to the podcast while providing additional value for your readers — a win, win. 6. Segue into appropriate and relevant calls-to-action. As a content writer, your job isn't just to create good content (that's what novelists are for). It...