Incorporate multimedia components to break up the text.

 Whenever possible, try to incorporate videos, images, graphs, or other multimedia content to break up the text and make it easier for your readers' to consume — particularly if it's long-form content, like pillar pages or whitepapers.

Consider, for instance, the blog post I wrote: "How to Develop a Content Strategy: A Start-to-Finish Guide".

That blog post is long, with over 3,000 words. To break it up, I embedded videos and other multimedia elements (like blockquotes), to keep the reader engaged throughout.

This is also a good opportunity to increase traffic to your company's various marketing materials. For instance, if you have a new company podcast, try embedding episodes in relevant blog posts to drive listeners to the podcast while providing additional value for your readers — a win, win.

6. Segue into appropriate and relevant calls-to-action.

As a content writer, your job isn't just to create good content (that's what novelists are for). It's also to ultimately convert those readers, listeners, or viewers into prospects and customers.

As such, it's vital you learn how to appropriately include relevant CTAs throughout your content, particularly if those CTAs can help your readers learn more about the topic at-hand.

Consider, for instance, the relevant CTAs embedded in the body text of HubSpot's YouTube video, "How to Understand Facebook Video Insights (Guide)":

CTAs included in the description of a HubSpot YouTube video.These in-text CTAs direct YouTube viewers to explore other HubSpot offerings, including HubSpot Academy social media courses. The CTAs aren't jarring or off-putting — instead, the content writer did a good job ensuring the CTAs were relevant and truly valuable for the viewer.

When you're creating your own content, it's important you ensure you're consistently directing your audience to various business offerings to convert those viewers into prospects and, ultimately, consumers.

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