75 Essential Social Media Marketing Statistics for 2021

 Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included.

Additionally, over the last two decades, it has become one of the primary marketing channels. 

With over 53% of the world's population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience. 

But, whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. 

Here, we've compiled a list of essential social media stats to ensure you know where to focus your marketing efforts in 2021 to get the highest ROI .

Download Now: Social Media Trends in 2021 [Free Report]

Social Media Marketing Statistics 2021

  • As of Q1 2020, 420 billion people are active on social media.  (Statista) 
  • In 2019, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active social media users. (eMarketer)
  • 54% of social browsers use social media to research products. (GlobalWebIndex)
  • Each person spends an average of 2 hours and 25 minutes on social networks and messaging. (GlobalWebIndex)
  • 1.3 million new users joined social media every day in 2020. (Hootsuite)
  • Millennials are logged on to social media for an average of  two hours and 38 minutes daily, while Gen Z logs on for  two hours and 55 minutes . (World Economic Forum)

Facebook Statistics

  • Facebook usage among teens is dropping gradually.  While 71% of teens claimed to use the platform in 2015, the number has now dropped to 67%. (GlobalWebIndex)
  • 69% of U.S. adults use Facebook and 76% have visited the platform in the last month. (Pew Research Center, GlobalWebIndex)
  • Facebook had 1.84 billion daily active users in December 2020. (PR Newswire)

  • 98.3% of Facebook users access the platform on mobile devices. (Statista)

  • Videos drive the most ad clicks on Facebook. (DataBox) 

  • Facebook ads are used by 70% of marketers, and there were 9 million active advertisers on the platform in Q2 2020. ( Social Media Examiner , Statista) 

  • 16% of all Facebook profiles are fake or duplicates. (Statista)

  • The best time to post on Facebook is Wednesday at 11 AM and 1-2 PM. Sundays show the least amount of traffic. ( Sprout Social )

  • Facebook Stories have 500 million daily viewers. (TechCrunch)

  • Political content is the most viewed genre of Facebook Stories. (Statista)

  • Video promotions are equally as important as photo promotions. (Social Bakers)

  • 81% of businesses prefer video marketing on Facebook. (Buffer)

For more stats related to Facebook, Facebook Stories, and Facebook Ads, check out this detailed list.

Twitter Statistics

  • Twitter had more than 330 million monthly active users in Q1 of 2019. (Twitter)

  • The platform reached almost 200 million monetizable daily active users in Q3 of 2020, up 29% YoY. (Twitter)

  • Twitter's 2020 Q3 revenue was $936 million. (Twitter)

  • In 2019, 22% of U.S. adults used Twitter, down from 24% in 2018. (Statista)

  • Link clicks account for 92% of all user interaction with tweets. (HubSpot)

  • The best times to post on Twitter are Wednesday and Friday at 9 AM, and Saturday has the least engagement. ( Sprout Social)

  • Tweets with hashtags get 100% more engagement. (Twitter)

  • Socially responsible ads on twitter perform 12% better than standard ads. (Magna)

  • 93% of Twitter community members are open to brands getting involved in conversation, such as providing help and support. (Twitter)

For more on Twitter, check out Twitter Marketing in 2020: The Ultimate Guide. 

Instagram Statistics

  • In late 2019, Instagram Stories had 500 million monthly active users. (Statista)

  • 67% of Gen Z and 57% of Millennials use the platform, in comparison to only 38% of Gen X. (GlobalWebIndex)
  • 64% of Instagram users are under the age of 34. (Statista)

Statistic: Distribution of Instagram users worldwide as of April 2020, by age and gender | Statista

  • 98% of marketers say Instagram is the most influential platform for influencer marketing, which is 44% higher than Facebook. ( Sprout Social)

  • Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels. (Sprout Social)

  • 90% of people on Instagram follow a business. (Instagram)

  • 83% of people use Instagram to discover new products and services and 87% said they took specific action, like making a purchase, after seeing product information. (Facebook for Business)

  • The best times to post on Instagram are Wednesday at 11 AM, and Friday between 10-11 AM. Sunday is the worst day for engagement. (Sprout Social)

  • eMarketer estimated that Instagram added 26.9 million users between 2016 and 2020 — almost double the incremental users expected for Twitter, and far more than any other social platform tracked. (eMarketer)

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