20 Social Media Marketing Tips for 2021

 A good social media marketing strategy needs to adapt to changes. In this article, we look at 20 of the best social media marketing tips to help your business.


Social media has grown to become a vital tool for the marketing departments of many business organizations. But if you don’t know where to start with your campaigns, you can’t make the most out of social media marketing.


Here are 20 useful social media marketing tips that will set you straight for 2020.


Table of Contents

1. Set your goals

2. Have a plan for social sharing

3. Use organic social (and paid social if appropriate)

4. Make a social media content calendar

5. Focus on engagement and reach, not views and follower counts

6. Try Facebook Video (but include subtitles)

7. Be authentic

8. Use Facebook Analytics

9. Optimize Your Facebook Business Page

10. Add user-generated content (UGC) to your page

11. Use no more than three hashtags per tweet

12. Don’t be afraid to retweet your own tweet for boosted engagement

13. Try Twitter Ads

14. Try using emojis (but not too many)

15. Use Twitter Analytics

16. Try Instagram Ads

17. Test different filters (but stick to one afterwards)

18. Test different caption formats

19. Test different hashtags

20. Use Instagram Analytics

1. Set your goals

Do not rush to launch a social media campaign without defining your goals. It’s necessary for you to understand the motives behind your marketing strategy. A clearly defined marketing goal is the primary driver of an effective social media marketing strategy. In setting your goal, ensure that it’s specific, feasible, and measurable.


2. Have a plan for social sharing

You need to encourage your existing audience to share any content you have created. Install social sharing plug-ins like Social Warfare. This application will make it easier for visitors to spot your sharing buttons when they are navigating through your website.


Since Social Warfare is mobile-friendly, you can customize the image and text files to suit different social media platforms and boost the number of shares.


3. Use organic social (and paid social if appropriate)

Organic social media traffic can be generated when you share content on social networks. However, your posts can reach even larger audiences when you boost them through promotions. Be ready to go the extra mile if that means investing your money in paid social advertising schemes.


Companies that invest in paid adverts on social media platforms such as Facebook and LinkedIn can generate leads and increase their conversion rates significantly. So, pay for the clicks when necessary.


4. Make a social media content calendar

Scheduling your publications is also of the utmost importance. See it as part of the planning process. A good social media calendar will be of great help when it comes to content organization and timely publication.


With calendars, you can allocate resources more effectively and improve teamwork among marketing groups. Thankfully, by using a tool like SocialPilot, setting up a social media calendar should not be a problem at all.


5. Focus on engagement and reach, not views and follower counts

It’s not enough to post content and watch your views and followers increase; engaging with your potential customers is also key for social media marketing success. Make time to respond to comments or suggestions left by your viewers.


Keep your ears on the ground to know the trends and react to them appropriately. Successful social media marketers see the two aspects of the platforms — that’s the customers, and the business needs to communicate effectively.


A social app like Hootsuite makes it easier for companies to centralize their social media accounts, and respond to all comments at a go.


6. Try Facebook Video (but include subtitles)

Facebook takes the lead as the world’s most popular social media app. Many marketers agree that Facebook video marketing is the real deal. Statistics show that Facebook video posts generate a 59% engagement rate more than non-video posts.


To create a compelling Facebook video, include subtitles, make the video as short as possible, go straight to the point, and catch your viewers’ attention by using compelling thumbnails.

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