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Showing posts from June, 2021

How Frequently Should I Publish on Social Media? A HubSpot Experiment

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  Social media can be an overwhelming place — even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? I wanted to answer these questions for marketers once and for all: How frequently should social media marketers post on Facebook, Twitter, and LinkedIn to get the most bang for their buck? And  when  they should do it? I analyzed HubSpot customer data for one week during the month of June — comprised of a total of roughly 10K different accounts on each different platforms, as well as 15K posts to LinkedIn company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter. → Free Download: Social Media Calendar Template [Access Now] Should I Publish More or Less Often on Social Media? How frequently you post on social media will depend on a number of factors, namely how the platform works and the ecosystem on each platform you choose. With chronological-based social media

Rethinking Social Media Marketing: How to Use a Behavior Based Approach For Content on Social Media

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  Companies today are grappling with how to best market to consumers on various social networks. How can they better identify the types of content that will perform the best on each network? To answer that question (and better inform HubSpot’s own social strategy), HubSpot Research and the University of Virginia teamed up to survey consumers and analyze existing branded content to produce a framework that helps brands identify the types of content that performs best on a given social network. This post is an overview of a   longer report published   by HubSpot Research. Understanding Behavior and Content Options We first needed to understand the primary behaviors people take on each social network – after all, people use Twitter very differently from a network like Instagram or YouTube. Through consumer surveys, we identified five key behaviors: bridging, bonding, communicating, discovering, and taking action. Based on our data, we tied the most prevalent behaviors found on each of the

What's the Optimal Image Size for Social Sharing?

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  As a savvy marketer, you probably know this already, but we'll say it again: I f you’re not marketing on social media, you’re missing out.    But do you know how to make sure all the images you share are optimized for any social network? It’s no mystery that sharing content on Facebook, Twitter, LinkedIn, and other social platforms is a crucial tool in any inbound marketer’s utility belt. With most individuals participating in the world of social media, it’s never been so easy to get your message out to the world. All you have to do is share it. But how do you share effectively? How do you share and present captivating content in a way that entices people to like your pages, follow your blogs, and eventually become customers? For something so simple as sharing a social image or link, it can be tricky. I’m sure you’ve encountered posts like these in the wild: Oh, dear. Not looking too sharp, is it? In fact, most of the image has been cropped out. Look at the original image I set a

Social Entrepreneurship: What It Is and Why Everyone's Talking About It

 Entrepreneurs used to be those who had an idea, started a company, and made money. They wrote a business plan , circulated the document to a bank for capital, and worked tirelessly to scale their company and drive profits for themselves and their investors. But, now, we’re a startup nation. Actually, we’re a startup world. Entrepreneurs have different motivations for starting a business, just as consumers have different motivations to buy. I’ve noticed a significant uptick and interest in companies that have a basic alignment in social responsibility, meaning the mission is not just to grow and make money, but to do good in the universe. Enter, social entrepreneurship.  In this post, we’ll discuss social entrepreneurship, outline how it’s different from entrepreneurship, and give examples of businesses, organizations, and people that exemplify social entrepreneurship. Download Now: Free Business Plan Template What is a socialpreneur? A socialpreneur is a person that sets out on an ent

Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

 When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online, social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Now, as social media networks continue to expand on in-platform shopping tools, it's clear that social media ecommerce is gaining steam. But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?" The question above is worth asking. As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. Not only will you need to determine which products will be sold online and how you'll

Social Media Marketing: The Ultimate Guide

 As I scroll through my Instagram feed every day (cough, cough...multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile. Their posts are on-brand, creative, and aesthetically pleasing. All of their photos have the same filter on them to ensure they match — this makes their Instagram profile look professional, artistic, and organized when visitors, like myself, browse their page. Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product. Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why

روستای سر آقا سید

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  در کشور ایران شهرهایی قرار گرفته است که از لحاظ زیبایی بسیار منحصر به فرد هستند و در جای جای آن می توان مناظر و جاذبه های زیادی را مشاهده کرد. چهار محال بختیاری یکی از استان هایی محسوب می شود که از لحاظ زیبایی زبان زد همگان است. این استان شهرهایی را دارا است که درون این شهرها می توان به مناطق بکر و بی نظیری دسترسی داشت. بسیاری از افراد ممکن است آشنایی زیادی با چهار محال بختیاری و شهرهای آن نداشته باشند، بنابراین در مجله مستر بلیط اطلاعات مناسب و مفیدی را قرار داده ایم که بتوانید هنگام راهی شدن به سوی این استان و شهرهایش از آن ها نهایت استفاده را ببرید. کوهرنگ یکی از شهرهای چهارمحال بختیاری به شمار می آید که مناظر طبیعی زیادی را برای بازدید دارا است. روستای سر آقا سید به عنوان روستایی پلکانی شناخته می شود که مانند روستای ماسوله است. روستای سر آقا سید آب و هوایی کوهستانی دارد و در اغلب روزهای سال آب و هوای سردی بر آن حاکم است. جاذبه های منحصر به فردی در این روستا وجود دارد که گردشگران هر ساله برای بازدید از آن ها راهی کوهرنگ می شوند. این روستا محل کوچ عشایر هم به شمار می رود. تاریخچه