Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

 When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits.


As brands scrambled to offer more products and services online, social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.


Now, as social media networks continue to expand on in-platform shopping tools, it's clear that social media ecommerce is gaining steam. But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?"


The question above is worth asking. As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort.


Not only will you need to determine which products will be sold online and how you'll deliver them to customers, but there might also be a technological learning curve for your team. Odds are, you'll want to know that consumers are actively using social media shopping tools before you enable them


To help you determine if social media shopping features are worth considering, I asked 467 consumers if they'd ever purchased products on social media platforms.


Download Now: Social Media Trends in 2021 [Free Report]

Do Consumers Actually Buy Products on Social Media?

There are now more ways than ever to buy products on social media. But, since some social media shopping tools are still rather new to shoppers and brands, you might think consumers have barely used them yet.


But, when we asked, "Have you ever purchased a product directly from a social media platform? If so which one(s)?" more than 50% of consumers had purchased a product on at least one platform.

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