The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, & Pinterest

 Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.

So, what are the best hours to post on each social media channel?

Unfortunately, there's no perfect answer. People browse each social network differently, and businesses may find different days and times work best for them. For example, while Twitter sees tweets perform well at hours like 6 p.m., Pinterest sees certain posts perform well as late at 2 a.m..

These aren't your only (or best) times, though. Good post timing depends on the platform you're using, as well as on how your target audience interacts with that platform, the regions and corresponding time zones you're targeting, and your marketing goals (e.g., clickthroughs versus shares).

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However, there is ample data out there on the best time to post on Instagram, Facebook, Twitter, LinkedIn, and Pinterest. The great folks at CoSchedule recently looked at a combination of its own original data and more than a dozen studies on this very topic -- from the likes of Buffer and Quintly, just to name a couple -- and created a helpful list of ideal posting times based on industry trends across today's most popular social networks. The industries they analyzed include:

  • B2C
  • B2B
  • Software
  • Healthcare
  • Media
  • Higher Education

Bookmark this post as a go-to set of guidelines, and refer to it next time you need to find the optimal posting times for your business.

Best Times to Post on Social Media

The best times to post on social media are different with every social network and what type of audience you want to engage with. Facebook and Twitter both see high engagement at 9 a.m., whereas one of the best times to post on Instagram is 5 p.m.. LinkedIn caters to B2B audiences, with an ideal posting time of 10 a.m. to 12 p.m. Pinterest sees high engagement as late as 4 a.m. With many businesses facing a growing global audience, varying time zones have become a growing concern, especially when it comes to the best times to post.

To start, let's take a look at the U.S. About half of the country's population is in the Eastern Time Zone, and combined with the Central Time Zone, that accounts for over 75% of the total U.S population.

Given that sizable share, if you're targeting a U.S. audience, try alternating posting times in Eastern and Central Time Zones -- we'll get into those specific times in a bit.

If you're targeting users outside of the U.S., conduct some research to find out where they live and which social media channels they're using. That kind of data is available through studies like Smart Insights' Global Social Media Research Summary, or We Are Social's annual Digital Global Overview.

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