77 Essential Social Media Marketing Statistics for 2020

 Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included.

Additionally, over the last two decades, it has risen as one of the primary marketing channels. 

With over 40% of the world's population on social media, it's critical your business devise an effective social media strategy to reach your intended audience.

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. 

Here, we've compiled a list of essential social media stats to ensure you know where to focus your marketing efforts in 2020 to get the highest ROI. 

Download Now: State of Marketing in 2020 Report

Social Media Marketing Statistics/Data 2020

  • Nearly 50% of the world's population uses social media. That's over 3 billion users worldwide. (Statista)
  • In 2019, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active social media users. (Emarketer)
  • 54% of social browsers use social media to research products. (GlobalWebIndex)
  • Each person spends an average of 2 hours and 22 minutes on social networks and messaging. (Globalwebindex)
  • 321 million new people joined social media in 2019, which brought the total from 3.48 billion to 3.8 billion social media users (an increase of 9%) in 2020. (Hootsuite)
  • Millennials are logged on to social media for an average of two hours and 38 minutes daily while Gen Z logs on for two hours and 55 minutes. (World Economic Forum)

Facebook Statistics

  • Facebook usage among teens is dropping gradually according to the latest social media statistics. While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. (Pew Research Center)
  • 68% of Americans use Facebook. (Pew Research Center)
  • 74% of Facebook users check it daily. (Pew Research Center)
  • Most people access Facebook around eight times each day. (SmartInsights)
  • 96% of Facebook users access it on mobile. (Statista)
  • If your Facebook ads contain images, then they will be between 75% and 90% more effective. (Consumer Acquisition) 
  • 93% of social media advertisers use Facebook ads on a regular basis. (Social Media Examiner)
  • At least 3% of Facebook profiles are fake. (Facebook)
  • The best time to post on Facebook is weekdays between 10 a.m. and 3 p.m. Wednesday is the best day to post while Sundays show the least traffic. (Sprout Social)
  • .6% of marketers use Facebook video ads. (Buffer)
  • Facebook Stories has 500 million daily viewers. (TechCrunch)
  • With 36% of viewers watching political Story content, politics is the top-Facebook Stories topic. (Statista)

  • Video promotions are equally as important as photo promotions. (Social Bakers)

  • 81% of businesses prefer video marketing on Facebook. (Buffer)

For more stats related to Facebook, Facebook Stories, and Facebook Ads, check out this detailed list.

Twitter Statistics

  • Twitter has more than 330 million monthly active users. (Statista)
  • In Q3 of 2019, Twitter had more than 145 million monetizable daily active users -- a 17% YoY growth. (Twitter)
  • Twitter's 2019 Q3 revenue was $824 million, or 9% higher than Q3 in 2018. (Twitter)
  • 22% of adults in the U.S. use Twitter, down from 24% in 2018. (Statista)
  • Link clicks account for 92% of all user interaction with tweets. (HubSpot)
  • 83% of the people who sent a Tweet to a company and received a response, felt better about the company and were more likely to do business with them. (Twitter)
  • Only 3% of Tweets about customer service issues call out the company's username with the @ symbol. (Marketing Land)
  • People are 31% more likely to recall what they saw on Twitter vs. general online browsing. (Twitter) 
  • 53% of users say they bought a product they first saw on Twitter. (WebFX)
  • Twitter ads are 11% more effective than TV ads during live events. (Twitter)
  • The best times to post on Twitter are Wednesdays at 9am and Fridays at 9am. The best days to post are Tuesday and Wednesday, while Saturday sees the least engagement. (Sprout Social)

For more on Twitter, check out Twitter Marketing in 2020: The Ultimate Guide. 

Instagram Statistics

  • As of late 2019, Instagram has 1 billion monthly active users, and 500 million of them use it daily. (Statista)
  • Instagram continues to attract a younger audience with 72% of teens saying that they use the platform. (Sprout Social)
  • 64% of Instagram users are under the age of 34. (Statista)

Statistic: Distribution of Instagram users worldwide as of April 2020, by age and gender | Statista

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