How to Create Social Media Buttons for All the Top Social Networks

 Social media is an extremely valuable tool for promoting your marketing content.

Additionally, embedding your social profiles on your website or blog posts can help increase traffic to your social networks, and ultimately create brand consistency across platforms. 

But with so many social networks providing their own individual sharing and follow buttons, it's often difficult to know which social media button to use for what purpose.

To address this, we've put together a comprehensive guide to help you understand the differences between the share and follow buttons for six of the biggest social networks — Twitter, Facebook, LinkedIn, YouTube, Instagram, and Pinterest — as well as how to implement them on your website, blog, and other content.

→ Free Download: Social Media Calendar Template [Access Now]

Jump to instructions for: Twitter | Facebook | LinkedIn | YouTube | Pinterest | Instagram

The Ultimate Cheat Sheet for Creating Social Media Sharing Buttons

Differentiating between social media sharing buttons and social media follow buttons lets you identify which type of button you should be using for what purpose.

It's the first step in understanding the nuances of all the various social media buttons available to you. Let's clear that up right now.

Social Media Follow Buttons

These buttons serve to promote your business' presence on various social networks and help you generate fans/followers for those particular accounts. By placing these buttons on your business' website, you can help to create visibility for your social media accounts and easily extend your reach there.

You can put these buttons anywhere on your website, but we recommend at least placing these buttons on your website's 'About Us' page and your blog's homepage/sidebar. The Twitter Follow Button, Facebook Follow Button, LinkedIn Company Follow Plugin, and YouTube Subscribe Button (and more) that we'll cover in this article all serve as social media follow buttons.

Social Media Share Links/Buttons

These links and buttons enable your website visitors and content viewers to easily share your content with their social media connections and networks. Adding these buttons to your content allows you to expand the reach of your content to new audiences and generate new visitors back to your website.

You should add social media sharing links/buttons to every piece of content you create, including landing pages, web pages, individual blog articles, email content, etc. The Tweet/Share Button, Facebook Like and Share Buttons, and LinkedIn Share Button (and more) that we'll cover in this article all serve as social media sharing buttons.

Now, let's dive into the most important social media buttons available for each of the top six social networks. (HubSpot customers: Many of these buttons come out of the box with HubSpot's Social Media Apps.)

Social Media Buttons for Twitter

1. Twitter Follow Button

What It's For:

The Twitter Follow Button is great for generating new followers for your Twitter account. Users can start following you on Twitter with just one click -- without ever having to leave your site.

How to Add a Twitter Follow Button:

Visit https://publish.twitter.com/# and select "Twitter Buttons" to customize your button's featured account (i.e. the account you want people to follow). 

twitter buttons option on twitter's developer page

Then, select "Follow Button":

twitter buttons option on twitter's developer page

Finally, copy and paste the HTML code it generates where you want the button to appear on your website.

HTML for twitter follow button on twitter's developer page

Alternatively, click "set customization options" above the embed link if you'd like to further customize aspects like language, or size of button. 

See it in action. Follow HubSpot on Twitter:


2. Twitter Share Button 

What It's For:

Use this button to enable site visitors to easily share content (e.g. blog posts, landing pages, other web pages, etc.) with their networks on Twitter, extending the reach of your content to their connections.

How to Add a Share Button:

Visit https://publish.twitter.com/# and select "Twitter Buttons". Then, Choose "Share Button":

We recommend adding your company's Twitter username to increase your account's reach and generate new followers.

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