The 12 Best Free Social Media Monitoring Tools for Every Marketing Team

 Reputation is everything. And on the internet, that couldn't be more true.

It's important to always know what people are saying about you -- whether it's your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms.

That's why social media monitoring is so important today.

What is Social Media Monitoring?

Social media monitoring, sometimes referred to as social media "listening," is the practice of examining what's being said about someone or something -- or the topics that entity cares about -- by other social media users. The people who are conducting this monitoring can do so for their own personal profile or on behalf of a business's social media account.

Social media monitoring can take many forms and track keywords, hashtags, and mentions of a specific user. It can also take place on one social network or across several.

Depending on the user and what their goal is in monitoring their social media presence, social media listening can offer all kinds of insight to help a business become more efficient.

For example, if a brand is particularly controversial, or sensitive to how it's defined by the public, it might want to monitor every social network on which the brand has an account to keep track of its reputation. Or, if the company has a talkative consumer base that it wants to interact with, the company might limit its monitoring to just the social networks where it knows its customers are most verbal.

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No matter what your goal is when listening to a social network, checking out your newsfeed, timeline, or conducting a basic search through the network's search bar simply won't suffice. There are numerous social media monitoring and management tools out there that can tap conversations you won't find by yourself. And each tool offers a different set of data to help you adapt your social media strategy over time.

So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks.

Nearly all of these tools are free, but some offer paid versions with more features and capabilities. Let's dive into each one -- and see if you want to test them out today.

Free Social Media Monitoring Tools

  1. TweetDeck
  2. Social Mention
  3. TweetReach
  4. Followerwonk
  5. SumAll
  6. Mentionmapp
  7. Lithium (formerly Klout)
  8. Hootsuite
  9. Boardreader
  10. BuzzSumo
  11. Google Alerts
  12. Native Analytics Tools

1. TweetDeck

tweetdeck-exmaple.png

TweetDeck lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and lists. From one panel, you can look at Twitter content from the groups you want -- whether that's customers, competitors, or employees.

TweetDeck is a great tool to use during events or live-tweetstorms to keep up with live conversations -- while also keeping an eye on you or your brand's notifications and mentions.

2. Social Mention

socialmention-example1.png

Social Mention aggregates all of the blog, microblog, image, and video content related to the search term you provide from a variety of search engines and social networks. This makes it easier to digest and view what’s being said about your brand in one comprehensive view.

Analysis of "inbound marketing" keyword on the Social Mention free social media monitoring tool

3. TweetReach

tweetreach-social-media-monitoring

TweetReach gives you a free "snapshot" report on the potential reach of any tweet that includes a given hashtag, keyword, or username. With analytics provided by Union Metrics, the tool offers a free signup for which you'll be able to see who's talking about which topics, how many impressions you'd get on a post about that topic, and more. TweetReach's snapshot reports are free for the first 100 tweets, and the company offers paid plans starting at $49/month thereafter.

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