5 Ways You Can Add Social Proof to Your Landing Pages

 Imagine you and I were chatting, and I leaned in and told you, "I'm a really amazing oil painter. People look at my paintings and think they're photographs. My work brings out emotions people didn't even know they had -- I'm that talented."

Would you believe me? Or would you write me off as pretty self-serving? 

Now imagine that, instead of me telling you that, someone else did. "You should really check out Lindsay's oil paintings. They're so detailed they look like photographs. Her work brings out emotions I never knew I had -- she's that talented." Makes you kinda want to check out my oil paintings, doesn't it? (Confession: I haven't painted since the 4th grade.)

Your product or service could be the best in the world, and it's okay to lay that claim -- it's just that people may not believe you unless they hear it from other people, too. And that's exactly what social proof does.

So before we get into how to use social proof on your landing pages, let's make sure we're on the same page with what social proof is.

What Is Social Proof?

Social proof is the positive influence created when a person finds out that others are doing something. It's like when you see a really long line outside a nightclub and assume that club is really good because it's in such high demand. It's also the same reason many people choose which movie to see based on its score on Rotten Tomatoes. In her book Neuro Web Design: What Makes Them Click?, Susan Weinschenck explains, "If you want people to act on the data, then you need to couple it with emotional data."

When someone lands on your landing page, they don't know whether your offer is any good -- which gives you the opportunity to sway them using quotes from customers, embedded tweets, and so on. If they see that people who have consumed the offer are speaking positively about it, they are more likely to think positively about it, too -- and are therefore more likely to fill out the form and convert to a lead.

Using social proof on your landing pages can be a powerful addition to your marketing strategy. Here are some ideas for ways to do it.

5 Ways to Use Social Proof on Your Landing Pages

1) Customer Testimonials

Short quotes from happy customers can do wonders for your conversion rate, so it's no surprise that this is one of the more common uses of social proof on landing pages and homepages alike. Place these quotes below the form or under the image on your landing page, and boost credibility by including a photo, name, company, and job title along with their quote.

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https://mrbilit.com/mag/

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