How to Find the Best Time for YOU to Publish Social Content [HubSpot Hack]

 

Optimize Your Company's Social Publishing Timing

As you probably know, HubSpot's social media publishing tool already gives you suggested publishing times based on our research. That's not a bad start, but the truth is your optimal publishing times are going to largely depend on the characteristics of your specific audience. To figure out what publishing times really work best for you, take the following steps. 

Step One: In Social Media Publishing, export a list of your past social shares.

The "Export all" button is in the top left-hand corner of your Social Publishing tool. Once you click it, an excel download will start. 

Social_Media

Step Two: In Excel, sort that spreadsheet by channel and number of clicks.

Make sure you sort by descending value. When you're done, your  social posts will be in order of most to least clicked from top to bottom.

Sort

Step Three: Look for timing trends.

Look at the publish times for the posts with the highest number of clicks to see if there are any trends. In the example below, you can see there are a few times of day that saw more clicks than others. Interesting! 

Do note that there are a lot of factors that go into whether a social share gets clicked or not, including the quality of the message itself. However, looking at the trends below it looks like 10am, 1pm, and 4pm seem to be good times to share for HubSpot. 

Tip: Your data will be much stronger if you have a high volume of posts to analyze. If you haven't published many posts yet, schedule content for a few weeks at different times. In a month, you can export and analyze.

Screenshot_3_7_14_3_42_PM

Step 4: Update your publishing times in the Social Publishing tool. 

Along the left column of the social media publishing tool, you'll see a link for "Publishing Schedule." Click that link and choose the publishing times that appeared most often among your highly-clicked posts. Another option? Use the bulk uploader within social publishing to upload a week's worth of shares populated at those times. 

Keep track of your social media metrics before and after the change to see if the new schedule worked to drive up clicks. Take a look at different channels to see if the timing for Facebook clicks differs from the timing for Twitter clicks at all. Finally, a hack like this is worth revisiting a couple of times a year to see if your audience behavior is changing at all.  

https://mrbilit.com/mag/

Comments

Post a Comment

Popular posts from this blog

Social media marketing tips for every platform

  Both new and well-established brands are using social media to grow their following, generate leads and increase sales. Building a brand using social media might feel like a massive undertaking with all of the platforms available to you. But it’s easier than ever to use social media to connect with people and grow your brand organically. Whether you’re just getting started or have been active on social media platforms for years, there’s always room for improvement. Each platform has different uses. In this article, we’ll cover social media tips and tricks you can apply that will optimize your marketing strategy. Then we’ll break down the top social media platforms you should be using and give suggestions for making the most out of each one. Social media tips for any platform Social media tips for Facebook Social media tips for Twitter Social media tips for Instagram Social media tips for LinkedIn Social media tips for any platform Create a specific strategy for each social media ...
Read more

Social Networking Service (SNS)

What Is a Social Networking Service? A social networking service (SNS) is an online vehicle for creating relationships with other people who share an interest, background, or real relationship. Social networking service users create a profile with personal information and photos and form connections with other profiles. These users then use their connection to grow relationships through sharing, emailing, instant messaging, and commenting. Social networking services may also be referred to as a "social networking site" or simply  Understanding Social Networking Services The first SNS, SixDegrees.com was started in 1997 and was soon followed by Friendster, MySpace, and Facebook. Today, there are a wide range of SNS and nearly 80% of Americans have SNS profiles. SNS range from sites where users have general interests to those where users have very specific interests.
Read more

21 Ways To Build Your Social Media Presence, Like HubSpot Marketers

   I was a lazy natural for most of my life. I had natural hair but I never took care of it in the way I should have. I slicked it back in tight – albeit very cute – top buns, laid down my edges and kept it moving. Then, I discovered a natural hair stylist on Instagram who changed my outlook. She was active on the platform every day, often giving hair care advice, and spoke directly to my concerns. Within a few weeks, I was sold and ready to book an appointment. → Free Download: Social Media Calendar Template [Access Now] Not every social media interaction is like that, but it's what every brand wants. To draw its target audience in, create content that resonates with them and build a connection, i.e.: social media presence. Let's dive into what social media presence is and how to build it. What is social media presence? Social media presence refers to the visibility a brand has on social media platforms and the connection it builds with its community. The stronger your presen...
Read more