New Social Media Platforms Marketers Should Watch

 

  1. TikTok
  2. Clubhouse
  3. Twitter Spaces
  4. Caffeine
  5. Instagram Reels
  6. Houseparty

1. TikTok

Year Launched: 2017 (Founded in 2016)

Number of Users: 1 billion monthly active users

In 2018, the lip-syncing app, Musical.ly merged with a similar one-year-old app called TikTok. Since then, TikTok has reportedly reached 1 billion active monthly users. With more than 2.6 billion global downloads, TikTok is now more popular in app stores than Facebook, Instagram, and other prominent social media platforms.

For those who remember Vine or Musical.ly, TikTok is like a mix of the two. The platform allows you to film short videos that play on a repetitive loop just like Vine. But, like Musical.ly or Snapchat, you can add fun effects, AR filters, text, and musical overlays to zest things up. Like similar video platforms, it has been primarily adopted by users under 30 years old.

Once you make a video, the app also allows you to optimize it by adding hashtags that can make it easier to find via search.

One way hashtags have been embraced on TikTok is through its "Challenges" tab. This area of the platform prompts you to propose a challenge with a themed hashtag. When you post a video that responds to a challenge, you can include the corresponding hashtag so those following the challenge can see your videos.


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