Planning Social Media Content? Ask Yourself These 9 Questions

 It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service.

We've all been there. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. But finally -- finally! -- it seems like folks are catching on. After all, 69% of marketers are using social media to build a following.

Now that most marketers really do understand that social media is a strategic must-have, how can we make it more manageable? Like many other things in life and in business, planning ahead is the way to go.

Download Now: Free Social Media Calendar

To avoid becoming one of those brands whose Facebook page hasn't been updated in months -- and we've all seen them -- learning to plan and schedule your social media posts in advance is key. But how? We've outlined nine crucial questions to ask when you start this planning process, along with some helpful tools and resources to help along the way.

9 Questions About Planning and Scheduling Social Media

1) What are you promoting?

Part of planning your social media presence is knowing what you’re there to talk about. Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye.

In any case, knowing what you’re promoting should run in tandem with your social media schedule. Do you have multiple product or content launches taking place over the course of the year? That’s where a calendar is particularly useful -- not only to announce the launches themselves, but to drop “teasers” leading up to them.

That’s also a good place to plan other pieces of your online presence, like your blog, around these launches -- especially considering that 84% of marketers integrate social media with their overall marketing plans.

Let’s say you’re launching an annual report, and you want to use social media to push a high number of downloads. In the days leading up to it, your blog can feature smaller pieces of content pertaining to the different findings within that report. That creates a top-of-mind presence of your brand and your content, among your audience -- just in time for the big launch.

2) What are your goals?

In 2015, Google did a study of Digital Leaders -- the folks who have seen success with digital marketing -- versus Digital Learners -- those who have not. Out of the two, a whopping 92% of Leaders had clear digital marketing goals, compared to only 69% of Learners.

Those numbers illustrate the importance of outlining goals when planning social media posts and campaigns. That doesn’t mean they have to be dry or boring -- it just means that even funny or out-of-the box posts still need to be aligned with what you’re trying to accomplish.

Just have a look at this collection of Twitter success stories, and the subhead introducing them: "Learn how businesses from around the world achieved their goals with Twitter."

In the Greenhouse software case study, for example, there’s a very clear objective stated: “The marketing team at Greenhouse was focused on acquiring new subscribers for their weekly newsletter," which was "focused on increasing brand awareness and purchase consideration."


https://mrbilit.com/mag/

Comments

Post a Comment

Popular posts from this blog

Social media marketing tips for every platform

  Both new and well-established brands are using social media to grow their following, generate leads and increase sales. Building a brand using social media might feel like a massive undertaking with all of the platforms available to you. But it’s easier than ever to use social media to connect with people and grow your brand organically. Whether you’re just getting started or have been active on social media platforms for years, there’s always room for improvement. Each platform has different uses. In this article, we’ll cover social media tips and tricks you can apply that will optimize your marketing strategy. Then we’ll break down the top social media platforms you should be using and give suggestions for making the most out of each one. Social media tips for any platform Social media tips for Facebook Social media tips for Twitter Social media tips for Instagram Social media tips for LinkedIn Social media tips for any platform Create a specific strategy for each social media ...
Read more

Social Networking Service (SNS)

What Is a Social Networking Service? A social networking service (SNS) is an online vehicle for creating relationships with other people who share an interest, background, or real relationship. Social networking service users create a profile with personal information and photos and form connections with other profiles. These users then use their connection to grow relationships through sharing, emailing, instant messaging, and commenting. Social networking services may also be referred to as a "social networking site" or simply  Understanding Social Networking Services The first SNS, SixDegrees.com was started in 1997 and was soon followed by Friendster, MySpace, and Facebook. Today, there are a wide range of SNS and nearly 80% of Americans have SNS profiles. SNS range from sites where users have general interests to those where users have very specific interests.
Read more

21 Ways To Build Your Social Media Presence, Like HubSpot Marketers

   I was a lazy natural for most of my life. I had natural hair but I never took care of it in the way I should have. I slicked it back in tight – albeit very cute – top buns, laid down my edges and kept it moving. Then, I discovered a natural hair stylist on Instagram who changed my outlook. She was active on the platform every day, often giving hair care advice, and spoke directly to my concerns. Within a few weeks, I was sold and ready to book an appointment. → Free Download: Social Media Calendar Template [Access Now] Not every social media interaction is like that, but it's what every brand wants. To draw its target audience in, create content that resonates with them and build a connection, i.e.: social media presence. Let's dive into what social media presence is and how to build it. What is social media presence? Social media presence refers to the visibility a brand has on social media platforms and the connection it builds with its community. The stronger your presen...
Read more