The Ultimate Guide to Social Testing

 As marketers, we know the importance of making data-driven decisions.

The more data we know about our audience — from how many are being reached to how many engage with our content — the more we're able to make effective marketing moves.

Having the numbers to back up marketing strategy is almost as important as the strategy itself.

If numbers aren't your favorite thing to calculate, that's not a problem (thankfully). There are so many strategies and automation tools to back up those tough marketing choices effectively — no math needed.

Free Download: A/B Testing Guide and Kit

For instance, let's say you're running a social media campaign, and one of your Facebook posts includes a video. You've never run a video ad, so you need data to prove it's the right move for engaging audiences.

To get that data, you decide to run a social test for engagement. In your test, one Facebook ad will show a short cut of the video and the other, a longer cut. If one of the videos reaches 50% of your benchmark engagement goal, you'll know the length is a good choice to capture the attention of users.

Social media tests, like the one explained above, let you run an experimental campaign before investing in the real thing. They show different versions of the same ad to the desired audience and allow you to pick the winning ad based on the campaign's objectives and what you know your audience wants to see. At the end of the social media test, you'll receive a report that provides the data breakdown of performance.

This strategy could be the answer to questions you have about your audience's behavior on social media. Sure, you can read industry standards and benchmarks as a jumping off point, but these tests are timely, accurate, and experiment for your specific audience.

Social media testing

A social media test is an experiment that shows how your content is performing among your target audiences. They test different forms of the same post at the same time and are measured by a pre-set goal. The goal, for example, might be raised engagement or a boost in lead generation.

Social media testing provides data-driven insight about your social media marketing activities. It allows you to analyze how different variables, like photo and video, affect performance. You might run a social media test, for example, to see if adding emojis to a post's caption increases engagement.

Ultimately, social media tests provide data about how audience behavior can influence the structure of your campaigns.


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