10 Social Media Marketing Tips For Beginners

 

What is social media marketing?

Social media marketing is the process of building awareness about you, your products, or services through the various social media channels.

The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers, or find more customers.

The most popular social media networks today are Facebook, Twitter, Pinterest, YouTube, Instagram, and Linkedin.

Why is social media marketing important?

Social Media Marketing is important because:

  • It’s the fastest way to spread the word about a new product, service, or news item – A tweet can go rival in minutes and spread a message around the Word faster than TV or other traditional media
  • It’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to find them
  • It’s the new marketing – Back in the old days, marketers found out that many people spend time in their cars driving so they thought of the billboards on the roads. Today, people are spending time on social media so as a marketer you have to start thinking this way too.
  • It’s the new influencer – Recent studies show that social media is becoming a great sales channel and more and more companies are stating that they get customers from Facebook or Twitter.

Social Media Marketing tips for beginners

How can you take advantage of social media? How can beginners build a proper social media presence fast?

Read and follow the 10 tips below to get started:

1. Decide which social media platform(s) to use
2. Optimize your social media profiles
3. Connect your website or blog with your social media pages
4. Add social media buttons on your website
5. Find and follow the influencers in your niche
6. Keep a balance between following and followers
7. Share interesting content (text, images, videos)
8. Post many times per day but don’t overdo it
9. Don’t forget to follow back
10. Follow the rules and be patient

Digital Marketing Training

1. Decide which social media platform(s) to use

As a beginner to social media, you have to choose one or two social media platforms and concentrate on those rather than trying to work on all platforms at the same time.

This is a mistake that many beginners do and in the end, they quit without having any benefit.

A nice way to find out which platform is best suited to your niche is to find the influencers and analyze where they have success.

For example, find out the leaders in your niche and check out the number of Facebook fans, Twitter followers, Pinterest followers, etc.

If they have 100,000 Facebook fans but only 1000 Twitter followers then this is a good indication that FB is more suitable for your niche than Twitter.

It is also a sign that you are more likely to have success with FB than Twitter, so you can use your time more efficiently and engage more on FB rather than any other platform.

2. Optimize your social media profiles

Once you decide which social media tools you will use (at least for the beginning), the next step is to optimize your profiles on those sites.

By optimizing your profiles you increase your chances of getting more followers and it is also a good way to boost your SEO efforts.

Some general rules that apply to all sites are:

  • Use a real photo, showing your face – avoid using animals, places, or anything that is not real. Social media is about connecting people and if you want to have a trusted profile you need to get out of your cage and put your face on the web!
  • Write a good description about yourself or your company – What is your background or expertise? What are you proud of? Mention this is your profile.
  • Give an indication to users what type of info you will share – Although this is not necessary, I like to read in profiles what kind of info to expect from the particular person.  For example in my Twitter profile, I wrote: “..tweeting SEO, social media, internet marketing tips and advice”.
  • Include a link to your website (where applicable) – On Facebook include a link in the ‘About section’, on Twitter and Pinterest in the ‘Web site Section’. In other words, do use your social media profiles for SEO purposes as well.

3. Connect your website or blog with your social media pages

After you have your social media profiles ready the next step is to connect your website with your social media pages.

There is a certain procedure to follow for each platform and it is very important that you do it correctly.

A correct binding between the two means that search engines and social media websites know which website corresponds to which social media page.

  • For Facebook, you can follow these instructions
  • For Pinterest, you can verify your website using this procedure
  • For Twitter, you can follow this

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