Social media managers should be new graduates or have years of experience.

 This isn't just a myth. It's actually an ageist theory that should be completely abandoned — if it hasn't been already.

Being good at social media marketing, or any job for that matter, has absolutely nothing to do with how young or old you are. You can learn the tools and strategies at any age, and make mistakes at any age, too.

Instead of considering a social media manager's age range, look for the candidate who's both creative and analytically-minded enough to manage your presence. To learn more about how to hire the best social media manager for your brand, check out this post.

 Only young people use social media.

Think that the only people on social media are Gen Z and millennials? Think again.

Consider this: 40% of internet users age 46 to 55 are on LinkedIn by the end of 2020; roughly 55% of Facebook users are over the age of 35 as of 2021; and in 2019, over 80% of 45-64 year old U.S. internet users watched videos on YouTube.

More than likely, your audience (at any age!) is on social media — the key is figuring out which one they prefer the most. 

 Newer platforms, like Snapchat and TikTok, aren't worth taking seriously.

Snapchat and TikTok are both mobile social media apps that have pulled in millennials and Gen Z due to their unique platforms. While Snapchat thrives on ephemeral content, AR filters, and Bitmoji features, TikTok highlights goofy, fun, or musical 10 to 60-second videos similar to Vines. 

Despite the fact that these platforms pull in odd content created by users, it doesn't necessarily mean that brands can't use the apps to gain credibility and awareness. 

At this point, a plethora of brands — from publishers to B2C companies — have created profiles or ads for TikTok. One of the most surprising and oldest brands to build a TikTok strategy is The Washington Post. Although the publication has a very formal social media presence on other platforms, they use TikTok to highlight the funny, yet human, side of working in a newsroom. 

Similarly, a number of larger businesses have also launched paid promotions or long-form Stories on Snapchat Discover. To learn more about these companies and the content they've launched, check out this blog post.

At this point, you can certainly take any popular social media platform seriously. But, as we noted when debunking previous myths in this post, you should identify which platforms best match your audience and your goals before spending time and money to build a strategy for them. 

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