Which is better? 50 qualified social media followers , or 1,000 followers, many of whom will never buy from you ? The answer may surprise you. In social media, reach is of critical importance. It directly impacts how much your content and messages get shared, it increases your business' ability to get found and generate leads, it can help extend your online footprint as a thought leader, and the list goes on. In other words, in an online world, social reach shouldn't be a trivial factor for businesses leveraging inbound marketing. So, have you figured out what the right answer to our first question is yet? If the title of this article wasn't enough of a hint, yes, more followers is always better. It may seem obvious (more is always better....right?), but a lot of businesses fall into the trap of thinking fewer and more qualified is better. In this case, here's why it's not... 1. More followers means access to more followers' followers. This concept, albeit...
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