Whenever possible, try to incorporate videos, images, graphs, or other multimedia content to break up the text and make it easier for your readers' to consume — particularly if it's long-form content, like pillar pages or whitepapers. Consider, for instance, the blog post I wrote: "How to Develop a Content Strategy: A Start-to-Finish Guide". That blog post is long, with over 3,000 words. To break it up, I embedded videos and other multimedia elements (like blockquotes), to keep the reader engaged throughout. This is also a good opportunity to increase traffic to your company's various marketing materials. For instance, if you have a new company podcast, try embedding episodes in relevant blog posts to drive listeners to the podcast while providing additional value for your readers — a win, win. 6. Segue into appropriate and relevant calls-to-action. As a content writer, your job isn't just to create good content (that's what novelists are for). It...
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